1,200+ on waitlist

Neck Traction

Join the waitlist for priority access

$179

Choose your version

Lumina

Essential

Lumina

Select color: Ivory

Free shipping over $75

30-day returns

1-year warranty

Gravity Traction

Gravity-based neck traction — 4 adjustable angles

Remote Control

Control your favorite setting while laying down

Warmth

Soothing warmth that starts in seconds

Session Timer

Quick sessions — 10, 20, or 30 minutes

Massage Pulses

Gentle electric pulses relax the neck muscles

Red Light

Red light therapy to help soothe and support skin and muscle recovery

1,200+ on waitlist

Neck Traction

Join the waitlist for priority access

$179

Choose your version

Lumina

Essential

Lumina

Select color: Ivory

Free shipping over $75

30-day returns

1-year warranty

Gravity Traction

Gravity-based neck traction — 4 adjustable angles

Remote Control

Control your favorite setting while laying down

Warmth

Soothing warmth that starts in seconds

Session Timer

Quick sessions — 10, 20, or 30 minutes

Massage Pulses

Gentle electric pulses relax the neck muscles

Red Light

Red light therapy to help soothe and support skin and muscle recovery

1,200+ on waitlist

Neck Traction

Join the waitlist for priority access

$179

Choose your version

Lumina

Essential

Lumina

Select color: Ivory

Free shipping over $75

30-day returns

1-year warranty

Gravity Traction

Gravity-based neck traction — 4 adjustable angles

Remote Control

Control your favorite setting while laying down

Warmth

Soothing warmth that starts in seconds

Session Timer

Quick sessions — 10, 20, or 30 minutes

Massage Pulses

Gentle electric pulses relax the neck muscles

Red Light

Red light therapy to help soothe and support skin and muscle recovery

You already know the feeling.

Tension that builds.

That tightness between your neck and shoulders that no stretch quite reaches.

That tightness between your neck and shoulders that no stretch quite reaches.

End-of-day stiffness.

By evening, your shoulders won't drop, and your neck won't turn.

By evening, your shoulders won't drop, and your neck won't turn.

Hard to wind down.

Your mind stops, but your body is still holding onto the day.

Your mind stops, but your body is still holding onto the day.

Let Gravity Naturally Stretch And Relief Your Spine

Four angles. One is yours.

Adjust the traction depth to match how your neck feels today — from barely-there to deep release.

Side 1: Reset

37.6° elevation

Gently lifts the head to support the mid-to-lower neck. Designed to encourage better posture after long hours at a desk.

Side 2: Release

52.4° recline

Lets the head sink back naturally to stretch the upper neck. Helps ease tension where screen fatigue builds most. Best in 5–15 min sessions.

Side 3: Rest

47° recline

The gentlest option. A soft, gradual stretch across the mid-neck. Ideal for first-time users or as part of a daily wind-down — pairs beautifully with heat or red light.

Side 4: Restore

43.1° elevation

A subtle lift that cradles the mid-cervical area. Built for the end of a long day — soothing enough to become your nightly ritual.

Three steps.
No learning curve.

Turn it on, lie back, and let gravity do the work.

Three steps.
No learning curve.

Turn it on, lie back, and let gravity do the work.

Turn on.

Warmth starts immediately.

The device begins caring for your neck the moment it powers on — no setup, no choices required.

Set a time

Set a time

Choose 10, 20, or 30 minutes. Optionally turn on comfort pulses or red light.

Settle in.

Settle in.

Gravity and your body's own weight gently decompress your spine.

Two versions. One approach.

Chose Your Preference

 Same care, same relief. Choose the one that fits

 Same care, same relief.
Choose the one that fits

Traction Ritual

Essential

$119

Natural traction and soothing warmth built into one shape.

Gravity Traction

Warmth

Session Timer

Enhanced Ritual

Lumina

$179

Adds gentle comfort pulses and a calming glow.

Gravity Traction

Remote Control

Warmth

Session Timer

Massage Pulses

Red Light

Everything you need built into one device

Simple to start. More to discover when you're ready.

Simple to start. More to discover when you're ready.

Each angle targets your neck differently — from a gentle hold to a deeper stretch. Everything else is just there when you want it.

Gravity Traction

The contoured shape holds your neck in a natural position. Gravity does the rest. Four adjustable angles let you choose how deep the stretch feels — from gentle to a more noticeable release.

Soothing Warmth

Heat starts the moment you turn the device on. It spreads across your neck and shoulders, softening tension before you even think about it. Adjust between 3 levels of warmth.

Comfort Pulses

Rhythmic comfort pulses encourage tight muscles to release — without vibration, without intensity. Start gentle. Go a little deeper if you want. The device never starts strong.

Calming Light

Red light therapy to help soothe and support skin and muscle recovery. It's never necessary — just nice when you want it. One press on, one press off.

Remote Control

Change everything without moving a thing.

Personalize everything without moving a thing.

Adjustable Strap

The device uses your body's own weight and shapes developed in collaboration with chiropractors to gently decompress your cervical spine.

Two versions. One approach.

Chose Yours Now

 Same care, same relief. Choose the one that fits

 Same care, same relief.
Choose the one that fits

FAQ

 Common questions.

What's the difference between Essential and Lumina?

What's the difference between Essential and Lumina?

Who is Biirdflex for?

Who is Biirdflex for?

Who is it NOT for?

Who is it NOT for?

What does it actually feel like?

What does it actually feel like?

Can I use it on my couch? In bed?

Can I use it on my couch? In bed?

How warm does it get?

How warm does it get?

What are the comfort pulses?

What are the comfort pulses?

What does the red light do?

What does the red light do?

How long is a session?

How long is a session?

How often should I use it?

How often should I use it?

How long does the battery last?

How long does the battery last?

Gentle relief that works while you rest.

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All rights reserved.